Thursday, 18 February 2010

Target Audience

Who Are The Target Audience For Short Films?
The target audience for short films tends to be people between the groups A and C1 on the social class table, these people may have good educational backgrounds and economical status'. An unemployed person who is considered group E may be a student who is making a short film and targeting it at the more professionals from the higher classes who can invest in the film and the maker. Psychographic types that short films are targeted at are SUCCEEDERS, this is because these are powerful and successful people can look at a short film and decide to invest in it to make themselves more money. ASPIRERS can also be considered as the target audience because they strive for a bigger and better lifestyle and if they see a film that can make them a lot of money then they will also invest in it.

Who Are The Target Audience For Films We Looked At?
The target audience for the short films that we looked at was youths. the youths tended to be between the ages 12 and 18 because they were all still at school.

Who Are You Making Your Film For?
I am making my film for youths who are still at their secondary school and between the ages of 12 and 18. This age range has been chosen as my film is set on school children and showing an important school scenario. Therefore it is important that school children see it. The psychographic categories that youths fit into are TRENDIES, EGOIST, PURITANS, INNOVATORS, REBELS, GROUPIES, DRIFTERS, DROP OUTS, TRADITIONALISTS, UTOPIANS, CYNICS and COWBOYS. 
My film is targeted at all of these because they are all youths who are pleasure seeking, those craving acceptance and those who want the world to be a better place. My film is aimed at these because all of these different categories are found in schools and therefore it is important that all should see it because the scenario in my film could happen to anyone.

How Will You Measure Your Success In Having Made A Product Which Appeals To This Audience?
I will be measuring my success by uploading the video to YouTube and then asking for feedback comments. Alternatively, the film will be shown to a different load of students who can then give honest feedback through email. 

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